Crafting Effective Client Conversations

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Delighted to demo and work hands-on with pharma reps from Sanofi at their annual conference in Las Vegas, NV. Building effective conversations starts by identifying the ingredients in that exchange. I had a ball demonstrating the 'dos and don'ts' of this with my colleague Gary at Practica Learning! We then led small workshops to make these ingredients authentic to each learner through deliberate practice. Learning by doing helps to activate concepts immediately into the learner's context so they can easily apply them to their communications at work right away. 

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